It is really an amazing exercise to spotlight your own job ads and compare them with others. You must review that how other companies assert a similar thing and does it seems impressive. For a while bear in mind that from job hunters point of view, job posting he is finding same stuff in all job ads so, just how he will decide which he must choose your company. Actually it can be so complicated to get right candidate when you are not making true efforts to make your job listings. Experts say that job listings are just like working on product advertisement, more you attract people more response you will be able to get from market.
I just went online to look for bpo jobs and I was surprised to see that all companies are posting the same exactly their job description. When everything sounds similar then how can a job seeker make decision about right and wrong? Imagine if advertisement for every soap brand is same, they copy same content for videos and audio then how users will get attracted, everything will appear so boring to them and definitely they will pick something out of interest. Same is the case with job openings, as here if people are not able to identify between profile specifications then companies will not be capable of getting right candidates for their vacancies and job hunters will not be capable of getting right platform.
When marketing team decides to promote their new product in market they’ll likely try to pick the best idea for advertisement. They focus on public interests and try to attract people towards qualities of product so that consumers can easily make their mind to buy it. Similarly your job listings must be attractive and engaging so that job seeker can find out something good about your company and can make decision to be an applicant soon. Those who would like to attract very high performers need to create advanced job listings and share your attitude via job ads. The culture of workplace and responsibilities of job profile must be well described along with expected skills so that only suitable candidates can submit their applications for interview.
When your job ads are not well managed then resume scrutiny also becomes quite difficult because you will probably get every kind of resumes as applicants are not able to get right information about job profile so one of these will send applications blindly. It is important to contest with other companies in market even while hiring professionals for you, the process must be same as selling a product against competitors. If you fail to advertise in both cases, the results will be unwanted and performance is going low.
Prefer to use right language along with unique culture, set some standards depending on your company and post job advertisement while maintaining your dignity. The job seeker will definitely come with the same attitude and it will become much easier to perform final selection.